Buy / Sell
Are you a buyer? I know I am, and most of us are buyers. Are you a seller? I know I am, but many buyers are not sellers. Todays post is about developing the most important business skill - selling. Many people have chosen not to sell for one reason or another. The ability to sell is the number-one skill in business.
As I featured in yesterdays blog, Robert Kiyosaki's Business School book. Robert writes in chapter 7 of the book, "If you want to buy, you have to sell something first. You can only buy as much as you can sell," said Rich Dad. "That is why your ability to sell is the number one skill. You have to sell something first before you can buy something." Rich Dad said. "So if I cannot sell, I cannot buy?" Robert asked. Rich Dad nodded.
You don't have to be an attack dog to be successful in sales. Learn how to reduce your sales "effort", and increase your sales "results". Blair Singer Sales Communication Specialist and author of Sales Dogs.
Sales Dogs will introduce five breeds of Sales Dogs, reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers and life-long sales and teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.
No business succeeds without salesmanship, even if it's only in writing or on a video, website, or audio cassette. Many business owners and entrepreneurs try hard to avoid that reality, simply because they have an incorrect perception of the sales process and the people who do it. Even doctors "sell", so just learn to accept and even like it. It's no where near as bad as most people make it out to be, and it's one of the most profitable occupations in the world to be involved in.
Blair Singer really captures the essence of the 5 major types of Sales People out in the marketplace. He just chose to represent them by using the dog metaphor - it adds a little fun to the whole proceedings. I could see myself in the various descriptions within this book as well as some of my friends who are also involved in sales in some form or the other.
Contrary to what the vast majority of people believe, most sales people are not pit bull terrier attack dogs who love to latch onto a prospective customer, and then won't let go until they've bled them dry! Thank goodness for that, otherwise I would never have succeeded as a sales person, nor would many others out there in the business world either.
I guess that's one of the things that really appealed to me about this book - that a good sales person can be low key, non-pressuring, service-oriented and open to their customers needs, all while achieving sales and business success. This is great news for people who view all sales people in the same category as the used car sales person or door-to-door vacuum cleaner salesman.
In my opinion, there is no place for the shark sales dog (heck, they're not even a dog!) in our modern age, and the sooner we run them out of town, the better!
This book will help sales people understand their strengths, weaknesses and how to improve in all areas. In addition, sales managers and business owners will gain a valuable insight into what makes their sales people tick. After all, if you can better understand each one of them, you can better support them in the way they need to become a superstar performer (which is the goal, I assume?).
The beauty of Sales Dogs is that it covers 5 different types of sales people, who are very different in their priorities and goals from the other - most of us are a mixture of multiple dog types. The book explains how they think, what they want, and what gets in their way of being successful.
Knowledge > Goals > Plan > Action > Success
• Rich Dad's Sales Dogs
By Blair Singer - Master The Art of Selling
"If You Want To Buy, You Have To Sell Something First"
